Our Story: Innovation That Serves, Technology That Cares

At Hinewai.AI, we’re not just about technology—we’re about people. Born from a deep understanding of the unique challenges faced by New Zealand’s small and medium-sized businesses, we believe AI shouldn’t be complicated, expensive, or impersonal. Instead, it should be simple, smart, and scalable, helping businesses grow while staying true to their roots.

Our name, Hinewai, reflects our respect for Aotearoa’s rich cultural heritage and commitment to values like manaakitanga (care and hospitality), whanaungatanga (relationships), and kaitiakitanga (guardianship). These Māori values inspire us to create AI solutions that are not only innovative but also meaningful and human-centered.

Why We Exist

In an era of rising costs, time constraints, and increasing customer expectations, small businesses need more than just hard work—they need smart tools that help them work efficiently without sacrificing quality or personal connection. That’s where we come in.

Hinewai.AI was created with a simple mission:
To empower Kiwi businesses with AI solutions that save time, reduce costs, and elevate customer experiences—without the complexity.

Our Purpose-Driven Approach

We blend cutting-edge AI technology with genuine care for the people behind the businesses. Our solutions are designed to be practical, affordable, and easy to implement—whether you’re running a busy salon, managing a bustling restaurant, or leading a skilled trade business.

Here’s what drives us:

• Manaakitanga – We prioritize care, ensuring our solutions genuinely serve your business and your customers.

• Whanaungatanga – Building strong, long-term partnerships is at the heart of what we do.

• Kaitiakitanga – We are responsible stewards of innovation, ensuring our AI solutions respect your data, privacy, and values.

• Tikanga – We act with integrity, honoring cultural respect and ethical practices in all we do.

Your Trusted AI Partner in Aotearoa

We’re not a faceless tech company. We’re local, we understand the New Zealand business landscape, and we care about the people behind the brands. Our team takes the time to listen, understand your needs, and craft AI solutions tailored to your business.

With Hinewai.AI, you’ll discover that embracing technology doesn’t mean losing the personal touch—it means enhancing it.

Join Us on the Journey

We believe AI should be accessible and beneficial for every Kiwi business. Whether you’re looking to streamline bookings, automate customer interactions, or simply save time, Hinewai.AI is here to help you grow smarter and stronger.

Innovation That Serves. Technology That Cares.

Nga mihi nui - Sharlene Smith (Founder-Hinewai.AI)